Magic beans

Muddasir Farooq FCCA has always loved coffee. ‘It has always amazed me’, he says, ‘how a small bean can really wake you up in the morning.’

As the CFO of Barn’s Coffee – Saudi Arabia’s third largest coffee retailer – Farooq is responsible for a lot of morning coffees. 

That’s why he’s on a mission to modernise the company’s finance function. Because without solid accounting, there’d be no magic beans – and no Barn’s Coffee.